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Woolwich Florist GDPR Privacy Policy

Scope of this Privacy Policy

This Privacy Policy explains how Woolwich Florist collects, uses, shares, and protects personal information provided by customers placing orders in Woolwich and surrounding districts. We are committed to ensuring that your privacy is protected and that your personal data is handled in accordance with the General Data Protection Regulation (GDPR).

What Personal Data We Collect

In order to provide and fulfil floral orders, Woolwich Florist may collect the following categories of personal data:

  • Contact Information: This includes customer names, addresses (delivery and billing), phone numbers, and, if provided, email addresses for order confirmation and updates.
  • Order Details: Information about the products and services you order, such as bouquet selections, delivery instructions, and messages for card enclosures.
  • Payment Information: For processing transactions, we collect necessary payment details (limited to the extent required for the transaction). Please note card payment details are processed securely and are not stored by Woolwich Florist following transaction completion.
  • Correspondence: Records of communications related to your orders, queries, or complaints to help us resolve any issues and improve our services.
  • Website Usage Data: Information such as IP addresses, browser type, operating system, access times, and referring website addresses may be collected through cookies or analytics tools to help us improve the website experience. This data is collected in aggregated or pseudonymized forms wherever possible.

Lawful Basis for Processing Your Data

Woolwich Florist processes personal information only where permitted by law, primarily relying on the following lawful bases as required under Article 6 of GDPR:

  • Performance of a Contract: Processing your data is necessary for fulfilment of your floral order, delivery, invoicing, and customer services.
  • Legal Obligation: Retaining records as may be required for tax, accounting, or regulatory purposes.
  • Legitimate Interests: For purposes such as improving products and services, ensuring network and information security, and responding to customer enquiries, provided that these interests are not overridden by your rights and freedoms.
  • Consent: Where you have specifically provided consent, such as opting-in to receive marketing communications (which you may always withdraw at any time).

How We Use Your Personal Data

We use your personal data for the following purposes:

  • Processing and delivering your floral orders, including communicating updates or issues relating to your order.
  • Managing customer service enquiries and resolving complaints or problems.
  • Improving the quality of our services and website experience.
  • Maintaining legal and financial records as required by law.
  • If applicable, sending occasional information about special offers and promotions if you have opted in to receive such communications.

How Long We Retain Your Data

Woolwich Florist only retains personal data for as long as it is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. In general:

  • Order and contact information is kept securely for up to six years after the completion of your order, enabling us to resolve potential follow-up questions or legal matters.
  • Payment card details are not stored by us following the transaction’s completion.
  • Correspondence and other relevant records may be retained for customer service and business review purposes, in line with the above timeframe.
  • Aggregated website usage data may be retained for analytical purposes without direct personal identifiers.

Your personal data will be securely deleted, rendered anonymous, or destroyed once it is no longer needed for its original purpose or for legal compliance.

Who Processes and Receives Your Data

Woolwich Florist respects your privacy and only shares your information in limited situations:

  • Service Providers (Processors): Your data may be shared with third-party service providers who act as data processors on our behalf (such as payment processing companies, IT support, website hosting, and delivery services). These processors are required to adhere to GDPR and only process your data for services requested by us, under strict confidentiality controls.
  • Regulatory or Legal Authorities: Where required by law, we may share information with government authorities or regulators.
  • We do not sell or lease your personal data to any third parties for direct marketing or unrelated purposes.

We require all processors to take appropriate technical and organisational measures to protect your data, and data is never transferred outside of the European Economic Area unless adequate safeguards are in place.

Your Data Protection Rights

Under GDPR, you have the following rights in relation to your personal data processed by Woolwich Florist:

  • Right to Access: You can request a copy of your personal data held by us.
  • Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.
  • Right to Erasure ("Right to be Forgotten"): To ask us to delete your personal data when it is no longer required for the purposes collected, subject to any legal retention requirements.
  • Right to Restrict Processing: To request us to restrict processing your personal data in certain circumstances.
  • Right to Data Portability: To obtain and reuse your data for your own purposes across different services, if technically feasible.
  • Right to Object: To object to certain forms of processing, such as direct marketing.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw your consent at any time.
  • Right to Lodge a Complaint: To lodge a complaint with a supervisory authority if you believe your rights have been infringed.

To exercise any of these rights, please contact us via our website or in writing. We will respond as quickly as possible and always within one month as required by law.

Changes to this Privacy Policy

This Privacy Policy is reviewed regularly and may be updated to reflect changes in our practices or legal requirements. Any significant changes will be clearly communicated through our website or at the point of order.

Contact and Further Information

If you have any questions about this Privacy Policy, data processing practices, or wish to exercise your data rights, please use our online contact form or write to our business address. Woolwich Florist is committed to protecting the privacy of every customer in Woolwich and neighbouring districts.

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Company name: Woolwich Florist
Opening Hours: Monday to Sunday, 00:00-24:00
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E-mail: [email protected]
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Description: Learn how Woolwich Florist collects, uses, and safeguards your personal data in compliance with GDPR. Read about your rights, data retention, lawful basis, and how we handle customer information.
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